Name: Zhang Xiaohui
Department：Management
Title： Associate Professor
Basic Infomation
ZHANG Xiaohui，Female，China，Born in May, 1971，Shaanxi Lantian people，Member of China Democratic League，Associate Professor，Doctoral Supervisor,
Admission Orientation：Agricultural Economic Management (PhD); Agricultural Economic Management, Resource Economy and Environmental Management (Master degree); Agricultural Management (Professional Master Degree)
Office： B-5-03, College of Economics and Management
Phone : 15029960193
Email：353351118@qq.com
Education
Visiting Scholar，Management, College of Tourism and Management , Clemson University, Jul,2007~Jul,2008
PhD, Management, College of Economics and Management, NWAFU, Sep, 2004 ~ Dec, 2011
M.A., Management, College of Tourism and Environment, SNNU, Sep, 1998 ~ Jul, 2001
B.E., Management, College of Tourism and Environment, SNNU, Sep, 1989 ~ Jul, 1993
Working Experience
Assistant, Jul 1993 ~Jul 1998, Northwest Forestry University,
Lecturer, Jul 1998~Dec 2003, College of College of Forestry, NWAFU
Associate Professor, Jan 2004 ~Present, College of Economics and Management, NWAFU
Research Interests
Agricultural Economic Management, Tourism Management,
Enterprise Management
Course Teaching
《Strategic Management》《Marketing Channel Management》《Marketing》
Scientific Research Achievements
1. Research Projects
[1] Research on the evaluation and optimization of the overall management mode of R&D funds in diversified state-owned companies（2012KRZ19），Soft Science Key Program，Host , 2012-2014
[2] Research on the network entrepreneurial mechanism and path of Shaanxi rural small and micro enterprises based on dual network（2017C010），Research on major theoretical and practical issues in the social science community in Shaanxi Province in 2017，Host, 2017-2018
[3] Research on the Influence of E-commerce Industry Cluster Environment in Shaanxi Province on the Attraction of Entrepreneurial Talents（2019KRM022）, General Project of Soft Science Research Program, Host, 2019-2020
[4] Research on the conflict between the R&D innovation management mode and the institutional environment of diversified state-owned enterprises, The School's Special Project of Humanities and Social Sciences, Host, 2012.7-2014.12
[5] Research on the Integrated Development of Rural Tourism, Research Startup Project for Returned Persons, Host, 2008.12-2010.12
[6] Research on the sustainable development of tourism in the North Slope Forest Park of Qinling Mountains, Shaanxi Province, Special Project of Humanities and Social Sciences of the School, Host, 2006.07-2007.07
[7] Organizational structure optimization design of China Forest Park, Special Project For School Youth, Host, 2002.09-2004.09,
[8] Research on the development status and trend of key supporting technologies for the construction of modern Chinese herbal medicine industry bases in southern Shaanxi, Horizontal Project, Host, 2011.07-2011.12
[9] Economic cost accounting of resettlement relocation, Horizontal Project Conclusion, Host, 2013.09-2014.05
[10] Chengcheng Tobacco Factory Greening Landscape Design Scheme, Horizontal Project, Host, 2016.12-2017.06
[11] Evaluation of comprehensively deepening reform work in Yangling Demonstration Zone, Horizontal Project, Host, 2017.01-2017.07
[12] Theoretical Exploration and Practical Research on the Work of Retired Soldiers under the New Situation, Horizontal Project, Host, 2019.10-12
[13] Yangling Demonstration Area Agricultural and Rural Comprehensive Reform Evaluation Report (2014-2017), Horizontal Project, Host, 2017.12-2018.03
[14] Overall planning and design of Rongmu Ecological Sightseeing Farm, Horizontal Project, Host, 2018.01-2018.06
2. Papers
[1] Fan Huirong, Zhang Xiaohui, The Impact of Transaction Costs and Capital Endowment on Farmers＇Choices of Marketing Channels for Quality Agricultural Products—Based on the Investigation of Kiwifruit Growers in Mei County, Journal of Hebei Agricultural University[J], 2021
[2] Cui Jina, Zhang Xiaohui, Can the Ecological Migration Policy Solve the Family Multidimensional Poverty—— Take Qinghai Tibetan Area as an example, Frontiers of Science and Technology of Engineering Management[J], 2019, CSSCI
[3] Cui Jina, Zhang Xiaohui, Analysis on the migration’s integration into towns based on fair perception——A case of ecological migration of Sanjiangyuan, Journal of Arid Land Resources and Environment[J]，2019，CSSCI
[4] Wang Yangyang, Zhang Xiaohui, Research on the technical efficiency of agricultural production in countries and regions along the "Belt and Road", Statistics & Decision[J], 2019, CSSCI
[5] Li Linjie, Zhang Xiaohui, Cost Stickiness, Organizational Redundancy, and Corporate Performance, Communication of Finance and Accounting[J], 2019, Core
[6] Cui Jina, Wang Jian, Zhang Xiaohui et al, A Study on the Willingness of Migrants' Livelihood Transformation in Qinghai-Tibet Region and Their Intergenerational Differences, Journal of Southwest University for Nationalities[J], 2018, CSSCI
[7] Dai Xiaoxiao, Zhang Xiaohui, Influence of External Cues and Product Knowledge on Consumers' Perceived Quality of Milk, Chinese Journal of Animal Science[J], 2017, Core
[8] Wang Yangyang, Zhang Xiaohui, Empirical Research on Wage Income Gap within Migrant Worker Groups——Based on the Survey Data of CGSS2013, The World of Survey and Research[J], 2017, Core
[9] Wang Yangyang, Zhang Xiaohui, Abusive management, employee trust, and turnover intention: the moderating role of traditional, Leadership Science[J], 2017, Core
[10] Li Chunxia, Zhang Xiaohui, Purchasing Behavior and the Influencing Factors of Local Brand Milk, Chinese Journal of Animal Science[J], 2016, Core
[11] Zhang Xiaohui, Wen Feifei, Market-Oriented R&D Funds Management Model: A New Way of Group Company R&D Investment——Based on the Perspective of New Institutional Economics, Journal of University of Electronic Science and Technology of China(Social Sciences Edition), 2016
[12] Halima Pembe Yahya & Zhang Xiaohui，Constraints to Women Small holder Farmers' Efforts in Ensuring Food Security at Household Level:A case of Msowero Ward of Morogoro Region Tanzania,International Journal of Economics and Finance[J], 2014, Core
[13] Ren Fengmin, Zhang Xiaohui, Analysis of Relationship Between High-tech Industry Development and Technology Input in China, Journal of Northwest A&F University(Social Science Edition)[J], 2013, CSSCI
[14] Wang Qifeng, Zhang Xiaohui, Reputation evaluation of small and medium-sized group buying websites and relevant suggestions, Finance and Accounting Monthly[J], 2012, Core
[15] Niu Xiaoqin, Zhang Xiaohui, Research on the Correlation between Social Responsibility and Financial Performance of Large Companies, Friends of Accounting, 2012, Core
[16] Zhang Xiaohui, Wen Feifei, An empirical analysis of the training objectives and curriculum setting of marketing majors in colleges and universities, Higher Agricultural Education[J], 2012, Core
[17] Zhang Xiaohui, Ren Fengmin, Study on Agricultural Production Technical Efficiency of Shaanxi Province, Agricultural Economics and Management,2012
[18] Niu Xiaoqin, Zhang Xiaohui, Create and Protect National Brands --- Take Huaqi's National Consciousness as a Benchmark, Modern Business[J],2011
[19] Tang Yujie, Zhang Xiaohui, Analyzing the Long Tail in Online Shopping——Based on Consumer Rights and Shopping Behavior Patterns, Modern Business[J],2011
[20] Zhang Yali, Zhang Xiaohui, Analysis and Evaluation of the Core Competitiveness of my country's Automobile Enterprises, China Economic & Trade Herald[J], 2011, Core
[21] Zhang Xiaohui, Liang Haibing, An Empirical Analysis of the Impact of Agricultural Science and Technology Progress on the Employment of Labor in Different Sectors in Rural Areas, Journal of Agrotechnical Economics[J], 2011, CSSCI
[22] Zhang Xiaohui, Tang Yujie et al, An Empirical Analysis of Impact Factors of Commitment Theory in E-Shopping, Business and Management Journal[J],2011, CSSCI
[23] Zhang Xiaohui, Chen Qiang, Tourism Environment Carrying Capacity of Louguantai Forest Park, Journal of Northwest Forestry University[J],2011, Core
[24] Zhang Xiaohui, The Development Path of Tourism Integration Strategy and Its Enlightenment, China Collective Economy, 2011
[25] Zhang Xiaohui, Liang Haibing, An Empirical Analysis of Rural Public Goods Supply Based on Rural Residents' Consumption Structure, Journal of Agrotechnical Economics[J], 2010, CSSCI
[26] Zhang Xiaohui, Niu Xiaoqin, National Brand Protection in Enterprise Mergers and Acquisitions, Economic Herald[J], 2010
[27] Liang Haibing, Zhang Xiaohui, The Subjective Perception of Consumption of Rural Residents in My Country: A Data Analysis Interpretation, Xinjiang State Farms Economy[J],2010
[28] Liang Haibing, Zhang Xiaohui, An Empirical Study on the Transformation of Agricultural Production Mode from the Perspective of Agricultural Science and Technology Progress, Economic Research Guide[J], 2010
[29] Zhang Xiaohui, Reflections on the quality of education and management reform in colleges and universities caused by the employment of college students, China Circulation Economy[J],2010
[30] Zhao Jiang, Zhang Xiaohui, Analysis of the Influence of Executive Social Capital Value Factors on Corporate Performance, World Agriculture[J], 2009, Core
[31] Zhao Xin, Zhang Xiaohui, A Preliminary Study on the Performance Management Informatization Model Based on Communication Feedback, World Agriculture[J], 2009, Core
[32] Lu Chong, Zhang Xiaohui, Analysis on Development Status of Rural Tourism Market in China, Journal of Anhui Agricultural Sciences[J],2008, Core
[33] Zhang Xiaohui, Analysis of Enterprise Cooperation Strategy on Rural Tourism Sustainable Development, Journal of University of Electronic Science and Technology of China (Social Sciences Edition),2009
[34] Zhang Xiaohui, Strategy and Path of China Rural Tourism Scale Operation, Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2008
[35] Zhang Xiaohui, The Reform and Innovation of the Course Teaching of "Forest Park Management", Forestry Education in China[J],2004, Core
